As part of the GSMA’s Connected Women Commitment Initiative, MTN Ghana has committed to increase the proportion of women in their mobile money customer base to 45% by 2020.
MTN Ghana is currently running several initiatives to drive adoption and usage of mobile money among women; a key focus is tapping into existing sectors where women are already active participants.
MTN is targeting female fishmongers along the coast, market women, beauticians, dressmakers, and other women associations to register and use mobile money for financial transactions, savings, and access to micro-insurance and micro-loans.
Eli Hini the General Manager said “We at MTN Mobile Money are elated to be part of the GSMA Connected Women Initiative. Globally, females make up a little over half of the world’s population, but their contribution to economic activity and well-being is far below its potential, resulting in socio-economic consequences. Women play a pivotal role in contributing to the growth of the economy, and we are therefore committed to ensuring that we bridge the gap in women participation in financial services.”